Design thinking.
A two-hour workshop.
a half-day workshop.
A full-day workshop.
Design thinking is a user-centered rapid prototyping approach to innovation. It focuses on creating empathy for users in order to define a design problem, proposing multiple solutions that can address the situation, and rapidly prototyping and testing solutions among users for further improvement.
This workshop will be both theoretical and practical, introducing students to the design thinking process and asking them to participate in an exercise that puts new knowledge to work.
Attendees will be able to apply the knowledge they gain in this workshop to business challenges across industries and workgroup structures.
Three key takeaways
Understand design thinking methodologies and how they apply across industries
Develop strategies to increase empathy with customers to best understand user needs
Embrace “dirty” brainstorming to cast a wide net on possible solutions to the user’s problem and learn to rapidly prototype solutions for user testing and iterate through the prototype-test cycle
