Take the customers’ word for it.

Enterprise business-intelligence design for AT&T business sales support + customer-relationship management.

AT&T’s Customer Insights group needed help creating Spotlight, a dashboard that aggregates customer feedback data into a world-class portal.

The platform’s varied data types and sources required equally varied visualizations to make the data intelligible, actionable, and scalable. My team and I created a library of on-brand data visualizations and worked with developers to code them to service the platform on devices ranging from large NOC screens all the way down to tablets and smartphones.

Data tells a powerful story if it’s visualized in the right way. It paints a complete picture of the customer’s experience and is further accentuated by the enterprise user’s ability to drill down into the underlying data, where trends become discrete details and actionable intelligence that serves both the business and the customer’s needs.


[JD and his team] fostered a smooth adoption of a cultural transformation to a customer-centric focus. Spotlight garnered a 90% adoption rate in the first 30 days after launch, serving 40,000 unique users, and helping associates meet or exceed their NPS targets and win JD Power’s 2019 Business Wireline Satisfaction award for Large Enterprise Business.

– Senior Project Manager, AT+T Business Global Operations

[JD and his team] were responsible for everything, from developing wireframes and visual comps to bringing together data from a number of different data sources and putting it together. You can trust them. They'll understand your needs without you having to go into great detail. We couldn't be happier with what they’ve brought to the table.

– Project manager, development vendor


Sample screens.